OUR BEGINNINGS
JUGO JUICE is an established franchise brand founded in 1998 in Calgary, Alberta. The vision was to offer a unique combination of high quality, made-to-order fresh juices, smoothies, an assortment of grilled wraps, grilled flatbreads, breakfast features and an assortment of grab n’ go snacking options. Our complete menu is designed for the individual who places a priority on quality, great taste and active living, offering customers a healthy alternative to typical fast-food items for people on the go.
1998
On December 4th, 1998, the first JUGO JUICE store opened in the trendy Eau Claire Market on the Bow River in Calgary, Alberta.
2011
In August 2011, JUGO JUICE was acquired by MTY Group of Montreal, and is now an integral component of the MTY consortium which features over 80 restaurant brands (and a growing international exposure). MTY Group, with its 35 years of history and prominence in this food segment, is committed to maintaining JUGO JUICE as the premiere smoothie brand in Canada.
2013: THE MIGHTY KALE ERA
Did you know that JUGO JUICE was the first brand to put vegetables in its smoothies? After a lot of hard work and trial and error, what started as a seasonal product for the holiday season was introduced to our menu in its finalized version in 2013. Since then, the Mighty Kale has become the most popular smoothie on our menu contributing to placing us on the map.
TODAY
JUGO JUICE has grown into a national presence with some 100 franchised stores from BC to NS, maintaining our commitment to blending the purest ingredients with real fruit & vegetables, by franchise partners who are passionate about offering “good food fast”.
Recently, we have updated the brand image but our brand promise remains the same, we make delicious smoothies, fresh pressed juices, and great on-the-go foods for people that want to eat healthier without sacrificing the pleasure of great taste.
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SOCIAL RESPONSIBILITY
Since we started fuelling Canadians in 1998, we have provided our customers and communities with delicious, on-the-go alternatives to mainstream fast food. We have remained grounded in our guiding principles. It’s these principles that keep us engaged and energized to provide the best food and beverage choices possible to fuel your daily lifestyle.
Small steps towards sustainable living
Sustainability is a journey and we are continually working to reduce our environmental footprint, from building materials to printing. We use recyclable smoothie cups, compostable paper straws, and are continuously making efforts to reduce the environmental impact of our to-go packaging.
In 2021, MTY group (which JUGO JUICE is part of) implemented a 3R policy: recycle, resuse and reduce. MTY works stringently with suppliers to find alternatives to some products and certain packaging materials while making changes when they are possible.
Supporting our community
Blending up good times for great causes: we’re always happy to help. Submit a request below.
On-the-go convenience & health
Your lifestyle is go-go-go! You can skip the time-consuming trip to the produce aisle and have a healthy “meal in a cup”. How great is that?
Get your 5-10 a day the jugo way
Most of our large size smoothies contain more than 5 servings of fruits and veggies! How? We liberated ourselves from unnatural fillers and sorbet. Mmmm…the sweet taste of freedom!
Our ‘not so secret’ recipe
Our competitors use fillers like sorbet to thicken their smoothies. Not JUGO JUICE – our smoothies are packed with fruit and veggies and 100% sorbet-free! We blend it right in front of you and use a clear cup so the velvety consistency and brilliantly pure ingredients shine through.